Our Business
As a pan-Asian supplier, Gemini Food Corporation provides U.S.-based product distribution for manufacturers in China, Hong Kong, Indonesia, Korea, Malaysia, Singapore, Taiwan, Thailand, the U.S., and Vietnam.
Our extensive ties with manufacturers and customers keep our companies informed about the latest products available. As a result, we can help manufacturers introduce new innovations in appropriate U.S. markets, while helping customers obtain the optimal product mix for each community and marketplace.
Words from our CEO | George Tong
George Tong | CEO
How would you say the company lives up to the creeds of Expertise, Integrity, and Community?
I know we are definitely an organization of integrity, and I can say that with a clear conscience.
Why?
Because I know we do not cut corners on anything and because we follow strict guidelines on ethical behavior and compliance with regulations.
As for expertise, our teams are deeply ingrained into the communities we serve, both at home and overseas, and so we bridge these groups.
As for community, we are socially responsible within our community – we treat our employees with respect and dignity, and we contribute to the community wherever possible. In sum, I think I’m satisfied with what we have.
How can we go further?
I think areas we can improve on are sustainability and consumer engagement. With the former, we’re currently working to increase our use of solar power at our Hayward facility by next spring, we’ve just retrofitted the office lighting to be more energy-efficient, and we’re currently looking into switching over to electric vehicles to pursue carbon neutrality.
With regards to consumer engagement, I want to hear more directly from and interact with our customers. To that end, we currently have a very limited social media presence and I want to correct that.
What markets are we in right now, and what markets do we hope to expand into?
We’re in Asian grocery retail spaces all around the US, and we’re very active in e-commerce and certain mainstream chains and clubs like Costco. Those chains are where I hope to expand because what they carry right now is both inadequate for Asian-Americans and inauthentically Asian. They should carry more authentic, better-targeted products.
What does the future look like for the company?
People always want new and exciting foods, and Asia is a great melting pot for fusion foods. So, we see new food rising there that we can bring over for people here to enjoy. That’s how we bring value to what we do. In addition, we will continue to be an organization with a solid corporate culture of treating people with dignity and respect and that operates with full integrity.
How would you say the company lives up to the creeds of Expertise, Integrity, and Community?
I know we are definitely an organization of integrity. I can say that with a clear conscience.
Why?
Because I know for a fact we do not try to cut corners on anything and we have strict guidelines on ethical behavior and compliance with regulations. As for expertise, our teams are deeply ingrained into the communities we serve and are connected overseas, so we bridge these two communities. As for community, we are socially responsible within our community – we treat our employees with respect and dignity, contribute to the community wherever possible. In sum, I think I’m satisfied with what we have.
How can we go further?
I think an area we can improve on is sustainability and also doing more consumer engagement so we can hear more directly from and interact with consumers because we have very limited social media presence. And for integrity, continue to lead by example.
What markets are we in right now, and what markets do we hope to expand into?
We’re in Asian grocery retail spaces all around the US except certain East Coast cities, and we’re very active in e-commerce and certain mainstream chains and clubs like Costco. Those chains are where I hope to expand because what they carry right now is inadequate for Asian-Americans and their needs and isn’t authentically Asian. They should carry more authentic, better-targeted products.
What does the future look like for the company?
People always want new and exciting foods, and Asia is a great melting pot for fusion foods. So, we see new food coming from there we can bring over so people here can enjoy all the delicious dishes born in Asia. That’s how we bring value to what we do. In addition, we will continue to be an organization with a solid corporate culture of people with dignity and respect and that operates with full integrity.
How does GFC inspire loyalty in their clientele? Alternatively, what does the company do to earn the loyalty of its customers?
Mainly through integrity – we don’t try to cheat our customers, we don’t overpromise, we don’t play games, and we continually strive to improve. We bring a lot of expertise, knowledge, and new items, and that’s why they continue to buy from us.
Another reason they buy from us is because they trust our management to provide fresh products without any cheating involved.
George Tong | CEO
How does GFC inspire loyalty in their clientele? Alternatively, what does the company do to earn the loyalty of its customers?
Mainly through integrity – we don’t cheat our customers, we don’t overpromise, we don’t play games, and we continually strive to improve. We bring expertise, knowledge, and new items, and that’s why they continue to buy from us.
Service and Areas of Coverage
OUR DISTRIBUTION CHANNEL CURRENTLY REACHES 99% OF THE ASIAN FOOD RETAILERS IN THE U.S.
Outside of the contiguous United States, Gemini Food Corporation also services Hawaii, Mexico, and Brazil.
Our companies know that Western markets contain dozens of smaller sub-markets, each with their own unique characteristics. For example, a city whose Asian population is mostly Chinese will not be the best market for products that appeal specifically to Thai or Vietnamese populations. Gemini Food has a dedicated and knowledgeable sales force that understands these intricacies. Gemini Food also knows that consumers are mobile, so we make it our business to track growth and contraction in every major Asian sub-community.
This level of value-added knowledge lets us provide unmatched distribution efficiency to manufacturers.
Food Safety Culture
Gemini Foods Inc is committed to food safety and ethical sourcing. We are current in our knowledge and comply with new regulations such as FDA FSMA and the Foreign Supplier Verification Program. We have three Preventative Control Qualified Individuals on staff that preform factory audits and complete documentation to ensure regulatory compliance.
Ethical standards
Our commitment to safe products also includes ingredient sources and fair employment practices. Our close relationships with our vendors allow us to review their businesses and ensure that the products we bring to you are not only safe to eat, but safe to their environments and communities.